Swimming Pool Trends 2026: Luxury, Wellness and Design
Exclusive insights from 2,000 UK Homeowners. The data, design trends, and investment shifts defining the pool industry.The British swimming pool season is no longer just "a few fleeting weeks" in summer. It is a year-round lifestyle movement. In this groundbreaking new report, Compass Pools and Waterstream partner with market research leaders OnePoll to reveal exactly how the UK market is changing. We dive deep into the data to uncover why the swimming pool has overtaken home cinemas and gyms as the nation's most desired luxury addition.
What to expect from the report
In this report, you will discover:
- The Wellness Revolution: Why 70% of homeowners view pools as a critical investment in health, and the rise of “Natural Pools” utilising Dead Sea minerals.
- Small Space, Big Impact: How compact luxury and counter-current technology are bringing endless swimming lanes to urban gardens as small as 5 meters.
- The Economics of Ownership: We debunk the myths. Learn how energy-efficient tech has reduced running costs to ~£5/day, making pools a strategic asset that adds tangible value to property.
- Design Forecasting: From integrated design that matches interior flooring to exterior tiling, to the surge in demand for sophisticated dark pool finishes.
- The Staycation”Effect: With 63% of Brits planning UK breaks, discover how homeowners are bringing the holiday vibe home.
Why read it?
Packed with exclusive data, this report moves beyond speculation. It identifies the “new non-negotiables” for buyers from sustainability and “compact luxury” to the rise of the natural pool. Whether you are an architect looking to integrate water into a design, a developer seeking to add tangible asset value, or a homeowner ready to invest in your lifestyle, this report provides the roadmap.
Download the Trend Report
Who is this report for?
- Industry Professionals: Architects, landscapers, and developers seeking data-backed trends to guide their next project.
- Homeowners: Anyone considering a pool who wants to separate outdated fiction from modern fact regarding cost, maintenance, and usability.
Download the Trend Report
